Covid-19 fear is gradually changing the way India buys gold jewellery.

The world’s worst coronavirus outbreak is changing the way Indians buy gold, hastening a shift to modern, retail stores.

While buyers have been slowly shifting away from the thousands of family-run jewelry shops that control the bulk of the world’s second-biggest gold market, the pandemic has sped up the process, according to Ramesh Kalyanaraman, executive director at Kalyan Jewellers India Ltd.

The world’s worst coronavirus outbreak is changing the way Indians buy gold, hastening a shift to modern, retail stores.

While buyers have been slowly shifting away from the thousands of family-run jewelry shops that control the bulk of the world’s second-biggest gold market, the pandemic has sped up the process, according to Ramesh Kalyanaraman, executive director at Kalyan Jewellers India Ltd.

The world’s worst coronavirus outbreak is changing the way Indians buy gold, hastening a shift to modern, retail stores.

While buyers have been slowly shifting away from the thousands of family-run jewelry shops that control the bulk of the world’s second-biggest gold market, the pandemic has sped up the process, according to Ramesh Kalyanaraman, executive director at Kalyan Jewellers India Ltd.

The world’s worst coronavirus outbreak is changing the way Indians buy gold, hastening a shift to modern, retail stores.

While buyers have been slowly shifting away from the thousands of family-run jewelry shops that control the bulk of the world’s second-biggest gold market, the pandemic has sped up the process, according to Ramesh Kalyanaraman, executive director at Kalyan Jewellers India Ltd.

The world’s worst coronavirus outbreak is changing the way Indians buy gold, hastening a shift to modern, retail stores.

While buyers have been slowly shifting away from the thousands of family-run jewelry shops that control the bulk of the world’s second-biggest gold market, the pandemic has sped up the process, according to Ramesh Kalyanaraman, executive director at Kalyan Jewellers India Ltd.

 

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